Usually, as far as releasing new material goes, Cudi’s pretty quiet in between albums. Yet, here he is throwing out a new freebie for the fans, just a couple of months removed from the release of his Indicud album. A pleasant surprise for sure.
With WZRD (Cudi and Dot Da Genius) listed as producers, you can rightly expect a heavy alternative influence- whilst many weren’t into their alt-heavy WZRD album, I felt it certainly had its moments, and this would have stood up rather well on that album. The razor sharp guitar chords command attention from the very beginning, with a chunky nature that drives the track forwards, and a slow-paced delivery that assists the airy synths in creating a nice sense of nighttime atmosphere, particularly on the hook. It’s rare to hear such spiky guitars used in that sort of dreamscape-esque context, and it most definitely works a treat with Cudi’s naturally melodic vocals, as his mellow delivery crawls through the track with a stop-start delivery that allows the production plenty of room to breathe. It’s an expansive sound that may be a taste of what a possible follow-up to the WZRD album may sound like, and one with lots of promise.
I forgot just how good this song was. I’ve not returned to it for quite some time, and hence this makes for a lovely refresh of an excellent track.
On to business. The clip’s a rather unusual yet interesting one. It’s difficult to tell whether the effects, mannerisms and general layout are deliberately old-school and slightly corny, or whether that’s an unfortunate situation-given that the video leaked rather than being released, and Cudi seemingly had no problem with that, it muddies the waters somewhat in terms of its intentions. Nonetheless, it’s a fun clip that’s basically an enormous tripping out session, as Cudi and Dot play instruments in front of a space projection, whilst the former displays some decent emotion for the hook performances. The lighting style of the video is very likeable, as a mostly dark backdrop is frequently illuminated by bright flashes of colour, the aforementioned projection and much more, reflecting the bittersweet nature of the audio rather well. Enjoyable watch, even if it is slightly confusing as to its intented seriousness.
As Indi’s excellent Tweet review recently suggested, this is truly one of the standout tracks from Kid Cudi and Dot Da Genius’ recent collaboration album, and probably one of the better tracks from any artist in recent months.
It’s been a short while since I’ve seen Cudi do a TV performance (or a live piece in general), and what’s immediately noticeable is the significant improvement in his singing. His vocal work is solid from start to finish, and on the very rare occasions that he’s under threat of missing a note, he improvises far better than he was once capable of by throwing together some good harmonies.
His stage presence is great as per usual too, and whilst the performance lacks that infectious Kid Cudi energy, that’s primarily down to the style of song rather than any deterioration in his performing skills. It’s a good watch and a very good rendition of what is an excellent song. Grab the song and album on iTunes now.