I heard this for the first time about a month ago, but didn’t really pay proper attention. Having recognised I didn’t seem to dislike it, I still downloaded it but added it to my mountainous backlog- I happened to make a dent in said backlog this weekend, and rediscovered this frankly brilliant piece from a wonderful upcoming talent.
Snoh is currently under the tutelage of the legendary No ID (and assumedly, the Cocaine 80s team), and this first release as part of that relationship is one that really does warrant attention. The production is beautifully structured, opting for a subtle progression between the verse and bridge, before making a rousing, comparatively energetic leap up to the thoroughly addictive hook. The track’s melodies are a sombre combination of lonely guitar plucks and atmospheric synths, which provide the backdrop for Snoh’s haunting yet powerful voice- her performance very quickly wrestles control of the track, keeping things relatively introverted for the verses before matching the hook’s thunderous percussion with a suitably rousing set of vocals. She looks great (comparisons to Eva Mendes aren’t far off the mark), she sounds fantastic and is backed by one of music’s most versatile and talented producers: Snoh Aalegra is most definitely one-to-watch.