I said recently that it’s been a good week or so for music videos, and not to be out done by the US, UK rapper Context MC brings us a video that encapsulates the lyrical nature of this track so well. With production from Slof Man & Elkat, it’s no surprise that this is a dub-step beat, but this is no average run of the mill bedroom-produced track that some emcees lazily spit on, this is genuinely creative and original which leaves your ears simply wanting more (I wouldn’t expect anything less from Slof Man!).
Judging by this track, Context MC is certainly a name to look out for as he seems to have the art of writing a song (rather than just individual lines) locked down, which is a rare quality for an up-and-coming emcee in this country. Vertex (from the group Marvell) provides a very good verse too and is also a name you should expect to hear more of.
As for the video, a fair few guest appearances with Jamal Edwards of SB.TV, JP (BBC Radio 1, XXL, MTV), Kieran Yate, Hyperfrank, Harvey Haydon and Well Red all cleverly appearing, as well as OTU faves Genesis Elijah & Ed Sheeran. You can go download this track for free by heading over to Context MC’s bandcamp page (click here).
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