The good material has been flowing today, and we roll on with the latest video from one of the better upcoming UK soul talents, Cherri Prince.

Opening with an immediately-absorbing guitar riff, the track descends into a mellow verse of melancholy and regret, displaying Cherri’s excellent vocals at their most raw. The song is then met by a lively percussion, capitalised on by a bouncier vocal delivery and more defiant lyrics from Cherri, synergising well with the step-up, and displaying a healthy dose of variety and versatility. The song alternates the two styles once again, before progressing permanently into the upbeat production, closing out the track out in memorable fashion. It’s a simple structure that works extremely effectively for the song, and ties in neatly with the video.

As progressive as the audio, the visuals gradually feature more lighting effects whilst the camera slowly pans outwards, beginning with a close-up performance shot and ending with a clever twist befitting the lyrical journey between verse and hook, making for an uncomplicated and very enjoyable video with a worthwhile payoff. Worth a watch for sure.

2 people like this post.

Like

Unlike

Here’s the first single from an upcoming project by Cherri Prince, that’s due later this year. A ridiculously smooth joint for your ears to enjoy, this singer displays excellent confidence with her voice and also the way she presents herself in the video. Something that’s rare to see nailed on early in an artist’s career.

If you like what you hear (and why wouldn’t you!?) you can go check out some more Cherri Prince music over at her bandcamp page.

Catch OTU fave Mangaliso Asi’s cameo in the vid too!

3 people like this post.

Like

Unlike