Introduced to you way back in April, Scams impressed me with a fresh take on the Indie style and that evolves with this hugely enjoyable track.

Opening with a dark, gritty style, the track bursts into life with an explosion of sharp guitars, thudding percussion and intense vocals, blending together for a rebellious, energetic effort from start to end. It’s all held together with a pop-rock sensibility that ensures the instrumentation remains memorable, the verses are engaging and the hook is catchy, with a clear comfort in their own sound. They even throw in a dub-esque bass around two-thirds of the way through and at the end, displaying their diversity and sonic flexibility.

The video is dimly lit, mostly monochromatic and plays off the darker elements of the music very well, thankfully avoiding both over-complication and over-simplification, rather landing in a happy medium that suits and enhances the audio. Slick production is key here, as the video matches the band’s own refined style with a smartly-edited and generally enjoyable visual product. Lots of potential here, and it could be only a matter of time before they crack a mainstream audience.

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The Scams sound is rock/pop music without bullshit and without boundaries. It’s about heartfelt harmonies and searing melodies, carrying openly sincere words.

I have a very love-hate relationship with the British Indie scene, but every once in a while a track will catch my ear and genuinely impress. Scams’ Lost For Words did just that, bringing together a sense of refinement via an indie-pop sensibility alongside a captivating edginess in its riffs and certain vocal sections to deliver a well-rounded piece of light rock. At times the audio mastering seems slightly off, but that’s just the pedant in me talking!

The video is very well-produced for a relatively unestablished band though, with relatively dark, claustrophobic scenes of the band juxtaposed nicely with the scenic, more expansive views of the video’s female subject. Lots to enjoy there, and the audio backs it up nicely. Worth a watch for fans of the genre.

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