Theophilus London and Sara Quin-Why Even Try Video

Big fan of this track when it first dropped, and whilst I didn’t end up replaying it as much as I thought I would, there’s no denying it is a solid track.

The video is pretty offbeat and most of it has a very candid feel, with a paparazzi-style focus that adds a slightly different perspective to the track. Initially, I felt it wasn’t the direction I would have chosen as it seems to cheapen the audio a little, but the video does progress in a manner that uses the ‘real’ filming style well by portraying the evolution of the characters’ relationship.

The photoshoot scenes add the necessary hipster scenes, and round off the video fairly well. It’s not a classic by any means, but it’s decent enough and does improve over the course of the video. Audio can be listened to here if you’re not familiar..

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Theophilus London and Sara Quin (of Tegan and Sara)-Why Even Try

I’m guessing that’s a pretty big feature for young Theophilus, seeing as I always see Tegan and Sara’s name in-and-around mainstream circles.

Pretty big fan of this track too, delivering a similar production to Flying Overseas with a stuttery, thumping percussion that suits Theophilus’ stop-start rapping style brilliantly, along with pop/soft electro samples that blend a throwback vibe with a futuristic sensibility.

Fantastically harmonic work on the hook too, as both vocalists come together for a catchy, melodic chorus that almost guarantees this will have a very diverse fanbase. I’m becomign quite a big believer in this guy’s talent, largely down to the very, very high quality of his work in the last few months. You can both preview and download this great bit of music in the widget included: I highly recommend giving this at least a listen, as I’m expecting big things from Theophilus in 2011.

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