What a few days Cole has had. His Dreamville imprint (featuring Bas and Omen, both OTU alumni) has been picked up by Interscope, an announcement made on his 29th birthday. With a relatively solid track record with rapper’s imprint labels, it’s a great home for him to develop the brand, and to cap it all off, Jay-Z was kind enough to gift young Cole with an original Rocafella chain at a recent NYC show.
And amidst it all, this new mixtape was released to celebrate the Dreamville signing. It’s a mixture of tracks from Cole and the two aforementioned signees, with previously-unheard music from Cole including an alternate version of Born Sinner single Crooked Smile. It’ll be interesting to hear Bas and Omen hold up their end of the deal here – whilst they’ve proven their talents on occassion in the past, this is about as lofty a pedestal as they’ve been put on thus far, and to avoid wilting under Cole’s shadow, you’d hope the material they’ve selected is amongst the best they’ve offered to date. Nonetheless, I’d expect to see plenty of development from both in their new partnership, and keep your eyes peeled for any more additions to the roster – not to do anyone’s job for them, but someone like ANTHM has always seemed a great fit for a team such as Dreamville, and it’ll be interesting to see if they pick up anyone of his ilk. For now, grab the 3-man, 11-track tape below.