Since PND’s self-titled album release in July, I can honestly say that I’ve had no less than 9 of the project’s tracks on a very regular rotation. Given that it’s only a 10-track album, that is an incredible ratio that betters almost any other album this year. Arguably, two of the three efforts he released ahead of the album (Make A Mil, Wus Good/Curious) were the weakest of the bunch (though the latter is still very good), and it seems like a bit of faith paid off as the rest of the LP thoroughly delivered.
Whilst this is one of the shorter tracks on the album, it’s still a strong example of what he’s all about. The production has atmosphere in abundance, combined with a thudding bass that adds a strong hip-hop flavour to the otherwise soulful soundscape, and hence the track ends up landing in the hallowed middle ground between laidback listening and speaker-crunching head-nodder. That versatility ends up amplifying PND’s own adaptability, as he switches between the rapped verse and brief sung hook with relative ease- the video’s final third gives his Autotuned singing a little more spotlight too, borrowing a snippet from the aforementioned Wus Good/Curious. The clip plays on the track’s atmospheric vibe with a nightime city setting, whilst the arrogant lyrics are reflected in the various activities taking place. Frankly, it’s good camera time for Drake’s young protege, and hopefully there’s more coming in 2014. For now, get that album.