Yeezus was a pretty hit-and-miss album by all accounts, but this seemed to be the sole track that garnered universal praise. It clearly evoked memories of Kanye’s older, more soul-driven work (I daresay it would have slotted in smoothly on Late Registration), and whilst I wasn’t massive on the track at the time, it’s one of the very few that I can endure listening to from the LP these days.
The wild roaming horses, motorcycle ride in front of expansive scenery, windy portrait shot and so on add up to a generally positive video, though one that is immeasurably corny. It exclusively features Kanye and Kim Kardashian essentially engaging in some heavy petting on a motorbike, whilst the screen behind them shows a range of classic rural American scenery (Monument Valley, if I’m not mistaken)- Kanye will pass this off as super creative and so forth, but it’s hardly the case. Instead, it’s just a bit boring in truth, and whilst Ye’s ability to hold back a little on the snarling, brooding expressions helps create a more feelgood vibe, it’s still not the most inspiring or engaging work he’ll ever release. Nonetheless, I’m sure many will be glad to be reminded of the track’s qualities, and I doubt many will complain about seeing Kim Kardashian writhing around, so at least it serves some purpose, whether intended or not.