Having enjoyed this song on its release, it’s good to see Jhene give the fun single a further push with this easygoing, simple visual that pays homage to John Lennon and Yoko Ono’s ‘Bed Ins For Peace’.
A gentle, relaxing track of this nature doesn’t need too much complexity to be fully utilised visually, and they’ve got it just right here with a laidback video but with enough subtly happening to keep your interest. The parallels with the Lennon/Ono events are pretty clear, with the inclusion of not only the “media”, but also the little slogans above their heads on the hotel window- it’s a fun throwback concept, but clearly done in a more modern way that doesn’t make it feel overly outdated. The mostly-white colour palette throughout adds further calm to each scene, whilst also enhancing the more ‘innocent’ aspects of the song and much like the production, almost hiding some of Jhene’s more risque lyrical sections.
There are some neat touches and subtleties with the duo’s body language and expressions, with Gambino remaining almost completely serious throughout, whilst Jhene is much more animated and friendly, clearly giving her the video’s focus and a sense of power in the relationship. The occasional shared glances and light-hearted moments make for quite fun watching too- look out for Gambino miming Jhene’s vocals at around 4:20. Worth a watch and obviously worth a listen (I have developed an unhealthy fixation with her voice).