It’s been a long time since we’ve had new solo material from Gym Class Heroes’ Travie McCoy, but he re-emerges here with this mainstream-ready single.
Many will remember his global hit Billionaire, a track that also proved one of the key factors in Bruno Mars’ subsequent rise to prominence, and I’d imagine this will find favour with those who enjoyed that effort. The Jason Mraz hook is very “family friendly”, with emotional, catchy vocals that pack in enough love-centric lyricism to make it a real favourite with the younger crowd, and hence provides the sort of anchor that should make this track a big mainstream seller. McCoy’s verses stay on track well enough, and though it’s definitely not the best use of his ability (though admittedly, it’s been a while since he’s been ‘properly’ used), he’s clearly good at making pop-friendly tracks, and credit for coming back into the spotlight after a long time out and not losing that ability.
It won’t be to the tastes of most of the older readers here, but it’ll almost definitely be a big hit in the next few months, so prepare for it to dominate the usual mainstream outlets.