Toro Y Moi-Rose Quartz (Video)

Almost 9 months removed from the release of Anything In Return (which is close to holding on for my “best album of 2013″ accolade), and Toro manages to get more mileage out of it with a video for what is emerging as my favourite song from the album. Though a large chunk of it remains in my regular rotation, it’s this one that I find consisently unskippable, regardless of the listening environment, and this far down the line that’s rather high praise.

For a track of this quality, the video had to be one of two things: an excellent story, or visually impressive. It opts for the latter, and delivers in a unique manner with a fantastic concept and execution by Lauren Gregory: the entire video is animated from what I assume are a series of paintings, with the thick strokes and vivid colour palette making for a hypnotising watch. It’s a very original idea that captures the vibe of the track well, with its easygoing nature mirrored by the imperfect, rough-edged painting, whilst its more fun, lively elements are brought out by the chromatics and relatively busy level of activity. Whereas a story-driven video would have sought to add a layer of complexity and depth to proceedings, this direction instead allows the strength of the music to speak for itself, and merely adds a nice artistic touch to help enhance the track’s natural qualities. Worth a go whether you’ve heard the song or not, and grab that album if you don’t already own it for some reason.

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