Phoenix-Trying To Be Cool (Video)

In addition to a genius live performance of the track by the band, the video also sees two film crews tackling the impressive task of continuously swapping shots every twenty-five seconds. While one camera shoots, the other prepares the next shot; like a relay race, the cameras must pass the baton to each other to begin the next shot once twenty-five seconds are up, meaning if each camera is not set up, the video itself cuts to black.

I’m sure many don’t care about the technical aspects of videos, but the above is a pretty creative shot concept, and one that backs an already-impressive track. The song is wonderfully upbeat, combining bubbly melodies with chunky percussion and energetic guitar work for a summery, bright backdrop that’ll set you right up for a sunny day (and apparently, we’re getting some this weekend). The vocal output capitalises on that bouncy soundscape, with a melodic performance that focuses more on harmony and lengthened vocals instead of overbearing lyricism or excessive emotion-it’s a decision that makes the synergy between production and vocal much smoother.

The video is a very fun watch, with several funny and unexpected goings on matching up to the upbeat vibe of the song, with a particular highlight being vocalist Thomas Mars’ Gob Bluth moment (2:20, for the impatient). A feelgood audiovisual that should definitely brighten your day. Available now.

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