It’s a G.O.O.D. Music affair with not only the rappers listed, but also with a production helmed by the ringleader himself, Kanye West. Pusha opts for another minimal artwork too, keeping the album branding nice and consistent with his previous single’s video and artwork; of course, it also works alongside Kanye’s own stripped-back approach to Yeezus, and it appears Pusha’s happy with the artistic direction.
That minimalism extends to the audio offering too. The production is built up of chunky bass, a light sprinkling of samples, and very little else; it’s the kind of gritty, uncomplicated production that suits Pusha’s rough style down to the ground, and he doesn’t disappoint. It’s funny to say, but his raps seem to perenially contain a threatening vibe- even when he’s not necessarily rapping in an aggressive manner, it’s hard to get his wide-eyed snarl out of your head, and credit to Push for being such an emotive performer. 2 Chainz’s upbeat, lively performance makes for a good change in momentum, and whilst Sean’s performance is typically witty, his laidback delivery doesn’t quite work with this beat. A good track nonetheless though, and another strong sign ahead of the My Name Is My Name LP.