There’s been plenty of talk about ‘summer music’ on here in recent weeks, but I’m not sure anything comes close to this for that all-round sunny beach vibe.
The ever-stylish London has three overlapping segments to the video, each well costumed of course, and they combine for an enjoyable watch. The first has him performing, rather humbly I might add, in a small venue with the few audience members sitting around the band; it’s an intimate setting that exudes a vintage vibe, and hence manages to curtail the occasionally expansive nature of the production and bring it down into a warm, friendly environment. The second is the interspersing of his interactions with the leading lady, one who clearly isn’t intended to fit into the ‘classic video girl’ mould, and instead seems like a real person. Once again, it adds a humility to the video that takes the audio into more relatable, personal territory when combined with the scenes mentioned previously. The final setting has London and the band performing in a white, dream-like landscape that adds a touch of cool and a little more atmosphere, working well with the ‘daydream factor’ the audio invariably invokes, and making for a nice contrast to the previous two scenes. It’s not a complicated clip in the slightest, but it does work the audio well, and whilst admittedly it would have been good to see more open, expansive backdrops, it would also have been a little cliche so credit to Theophilus for the direction taken. Buy it.