This feelgood, thoroughly addictive effort was a favourite of mine on its release just a short while back, and ahead of those previously-referenced international festival dates, they’ve let the official video loose to heighten the buzz around this track.
It’s an interesting clip, to say the least. Centred around a set of emotionally-diverse ladies, the video focuses heavily on their expressions, and whilst most of them are happy and generally quite upbeat, there are scenes of more sombre appearance that temper the audio’s bubbly qualities and serve to add more emotional depth. With that said, at times they feel slightly incongruent with the growth of the track, and its almost relieving to have one of the happier characters reappear. In particular, the ladies with the crown and glass pane respectively are fun, light-hearted watches that seem to capture the essence of the audio very well, and blend with the video’s sunny environment much more effectively. It’s a nice show of diversity throughout though, and if anything the ups-and-downs in positivity make for a more realistic emotional experience, and hence it’s tough to criticise such visceral effectiveness. Worth a watch, and most certainly worth a listen.