Kendrick Lamar-Backseat Freestyle (Video)

One of the tracks we received in advance of the full good kid, m.A.A.d city album release, and it still remains one of the highlights on the fantastic LP.

The Hit-Boy production is aggressive and full of intensity, making for a style that sits apart from the more obviously introspective work on the album, but of course still slides into its storytelling nature nicely. Kendrick’s peformance matches the production’s vibe, delivering a much more ‘typical’ rap performance that’s laced with a hint of urgency and hostility, and that more widely-accepted style of rap comes across in the video.

Rather than the metaphorical route several of his previous videos have rightfully chosen, this strips things back and goes for a gritty, ghetto-focused visual that encapsulates the nature of the audio excellently: from the inclusion of the amusing skit of his father and his Domino’s to the monochrome shots of Kendrick’s hood and home, there’s an inherent realism that ties to the typical hip-hop cues (including a scantily clad Sherane) for a video that will probably get some good mainstream exposure. A fitting video for a track still getting heavy rotation.

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