Kid Cudi-King Wizard (Video)

One of the two singles Cudi’s let loose from the Indicud album, set for a release next year, and Cudi keeps the album’s buzz going with its second video in six weeks.

Admittedly, I haven’t given the track a great deal of play time since its release. Whilst the Ratatat-inspired production is a nice touch, first impressions were a little misleading as the track seemed to be a little schizophrenic: the positive verses don’t quite work with the slightly dark production, though independently they’re good elements.

With that said, the video’s likeable as it not only plays on that dichotomy, but serves to improve the effectiveness of the audio. The eerie, grim backdrop the video’s set on amplifies the darker side of the production, whilst Cudi’s bright outfit and natural charisma contrast that, and offer a visualisation of the motivational and uplifting lyricism. The video doesn’t have much of a theme otherwise, with the clip being solely a performance of the track, but its visual style certainly helps the audio and makes the audio’s duality a much more likeable concept. Indicud coming soon.

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