Time to catch up on some more bits that have dropped over this Christmas period. The official stream for Rocky’s debut album title track was put out a short while ago, and that’s followed up with these visuals ahead of that 15th January release date.
Rocky’s video work is generally enjoyable, and this is one that seems to capture the audio absolutely perfectly. The monochromatics add a sense of unease to the video, one which plays on the song’s production to bring out an urgent, dark and almost horror-esque quality, and that all impacts on the activities that take place: from the woman oddly creeping out of a bathtub to Rocky’s general setting surrounded by static TVs flashing unusual (but lyrically contextual) message, there’s almost a hidden, underworldly feel to this. The now-customary ‘illuminati’ cues are all in there too, along with occasional blurring effects, and both serve to enhance that unknown, devilishly mystical vibe that encases the video, and drag the audio along with it to give it a slightly different spin. Watchable for sure, and credit to Rocky for trying something unexpected with this.