There was a time when a B.o.B mixtape would have me climbing over my own mother (I expect a furious text shortly) to both listen to and post it. Now? I couldn’t care less. I saw this released a couple of days ago and genuinely had no sense of urgency about it, and I’m aware many others feel the exact same way.
So what happened? To put it simply, his album’s have been massive disappointments with few highlights. He’s a mainstream favourite and I’m sure he’ll continue to be one, but amongst the hip-hop community he’s very much becoming an afterthought due to some of his more pop-oriented content. With that said, the odd release here and there (I still listen to No Future now and again) has piqued interest, with the recurring theme in his better material has been his inclination to cut loose and let those fiery emotions go: the title and cover of this tape suggest he may just be ready to do that at length, and if he does I expect this to be a project of redemption.