I think Sterling Simms has finally got one. After years of plugging away in the R&B scene, it looks like he’s picked up a track here that could really gain some traction in mainstream circles.
Anyone with even a slight familiarity with Simms’ very R&B-focused style will be surprised with this. For all intents and purposes it’s a reggae track, with the minimal, bouncy production of the genre and Sterling’s vocal style on the track adapting to infuse the reggae style into it. His innate R&B sensibilities give this one a little gloss too, making it slightly more polished from a vocal perspective, which is either a good or a bad thing depending on your preference (mine being the rougher, more natural reggae style), and hence giving it a more mainstream appeal. Meek Mill coming along for the assist certainly doesn’t hurt, and his verse is surprisingly excellent, opening with an incredible rapid fire delivery that we’ve not seen from him, before settling into a slower flow with a hint of Caribbean style of his own.
Snoop Dogg isn’t the only one going reggae it seems. The genre’s on for a comeback!