I was relatively sold on the track upon its release, and though admittedly I’d hoped it would be a little more memorable than it was, the effective simplicity of the video helps it stick to the brain.
It’s little more than a performance video, focusing heavily on the band’s empassioned work in performing the track, a style that’s simple yet so rarely done nowadays in favour of ‘artistic expressionism’. It allows the band to inject plenty of feeling and emotion into the single, and hence immediately makes the track more memorable as a result. That’s not to say there isn’t much else going on, as the band are helped out by plenty of blocks of colour that are all the more vivid given the dark backdrop that envelops most of the video, whilst the occasional burst of scenery (often of roads, which adds to the ‘driving’ nature of the instrumentation) also adds a little diversity.
A surprisingly likeable video given how stripped back it is, and one that helps the audio out. Not available on iTunes UK yet, but if you’ve got access you can pick it up from iTunes US now.