After being extremely impressed with Smiler’s support slot on Slaughterhouse’s recent UK tour, I gave his material a thorough look-over and have been really enjoying it ever since. He’s one of the few UK rappers who doesn’t bury his head in either grime or pop-rap, instead nailing down a basic hip-hop style that will set his career in good stead.
This appears to be a big ‘arrival’ single, and whilst it is a little more mainstream-targeted than the material on his superb All I Know mixtape, there’s still a lot of likeability about it. The production commands attention, with pulsating synth work strapped onto punchy percussion for an intense yet upbeat style that’ll reverberate around your ears for a while. It’s a great backdrop for Smiler’s raps, as he brings a slick set of flows to package up his part-celebratory part-biographical raps into a performance that should win many admirers. The Tawiah hook is solid and will set it in good stead for some radio coverage, whilst the Pro Green addition won’t hurt Smiler’s reputation either (even though I can’t stand Green’s voice).
You can grab the pre-order for this single over on iTunes now, slated for a 20th August release.