It’s been 11 years since they released an album, off the back of which Gwen Stefani went on to have a hugely successful solo career, and the group return today with their first single from the Push and Shove album.
Truthfully, I’m not a huge fan of the song but it’s great to have them back. The track has heavy influences of Gwen’s solo pop work, with an earworm of a hook that will be sung all over for the rest of the summer (and an appearance by her famous Harajuku girls), undoubtedly making it a prime contender for some serious radio time. Though the band manage to sneak in a hint of alternative influence on the hook, it’s not quite enough to bring some of that old school edge back, and it’s clear the target here is mainstream success and in fairness that’s to be expected given Gwen’s aforementioned solo success. The video is bright and colourful, working with the bouncy and upbeat nature of the audio via plenty of of partying scenes, and I’m sure its an audiovisual that will win many of the younger fans over.
Does Gwen Stefani not age? She’s still looking absolutely fantastic. Nice.