Jay-Z and Kanye West-No Church In The Wild Video

An engaging and aggressive video for the opening track and one of the highlights from the otherwise-mixed Watch the Throne album. Director Romain Gavras takes strong inspiration from the riots that have taken place all over the world over the last 12 months, giving the video a real world feel whilst making it relatable to many on a national level-inevitably, over here we’ll draw comparisons with the London riots, whilst our Greek readers will do the same and so on (not to be ‘that guy’, but it’s disconcerting that riots are a closely-relatable theme globally).

It’s an intense video that would probably be better suited to a more aggressive track, but nonetheless links up with the audio to give these anarchical scenes a slightly different context, painting the streets as the new ‘wild’, and enhancing the menacing qualities of the production. The dark palette and apocalyptic environments create an ominous aura, adding a gravity and seriousness to the audio, whilst the contrasting addition of lasers and other effects add to the freneticism of the video.

It’s a great video but I’m not convinced it’s the absolutely ideal fit for the audio. That’s not to say it doesn’t work as it certainly does, but a rougher, edgier song would have fully utilised the powerful visuals. Worth a watch for sure though, and credit to Gavras for directing a very detailed video.

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