Christian Rich-Till Dawn

Having released a solid single a short while back, Christian Rich are back this time with a visual offering.

If Pharrell and/or The Neptunes didn’t produce this then they’ve strongly influenced the duo: the electronic-style production has a very strong Neptunes feel about it from start to finish, combining a base pop element with an infusion of alternative lashings for a great production that boasts energy, power and a touch of cool, making it one that could certainly be a favourite with the mainstream. The Autotune is initially a little offputting, but gradually it works well enough with the instrumental and the whispery nature of their vocals. Inevitably, the track would be better without it, but it works well enough.

The video’s a good accompaniment to the track, using a mostly-monochrome filter and general minimalism to take the audio away from feeling like a pop track and further into a less-definable realm. Worth a watch, worth a listen, and a duo to keep your eye on.

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