Usher-Climax Video

A really likeable track from Usher and Diplo that I’ve had in rotation since its release, and Usher treats fans with official visuals for the effort, suggesting its probably the lead single from an upcoming album.

The video captures the complexity of the audio well, combining slower, isolated scenes of Usher’s reflective moments with speedy, intense ‘action’ sections into a cohesive and enjoyable experience. The duality of both the lyrics and production is used superbly, as Usher’s recollective mindstate is visualised with lonesome scenes alongside flashes of action, and equally the peaks and troughs of the production are emphasised appropriately within those scenes. Other plus points include the closing section of the video, which brings a nice finality and structure by suggesting that most of the encounters we see were indeed reflective inner thoughts, whilst the lighting and scenery used throughout give the track a darker, more serious vibe that removes the gloss from the house-inspired production and gives the track more depth.

I’d expect this to be a very popular single in the next few months. Released here on 16th April, but you can grab it on the US iTunes now.

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