Bad Girls premieres exclusively on Noisey, VICE’s new music channel on YouTube. Noisey will offer music fans the most extensive slate of original online music programming to date.
It’s almost frightening how a video can entirely alter your perspective on a song, and in one of the biggest turnarounds in music history, I can say that my opinion on M.I.A.’s latest single has improved considerably after this effort. Even the best are wiling to have their views challenged!
The Morroco setting for the video is perfect for the Eastern flavour in the production, and really brings out its finer points which went missing amongst the disappointing audio, whilst the general level of energy, excitement (those sideways cars are ridiculous!) and intensity of the scenes adds the depth that the track desperately needed. The fusion of Morrocan culture with M.I.A.’s own leftfield style comes off well here, and whilst the argument can be made that the easily-digestable nature of the video is somewhat ‘crowd-friendly’, overly-complicated videos tend to be frustrating for everyone so this works for me. Whilst I might not give the audio too many spins, I’ll certainly give this video a few more watches.