Kendrick Lamar and Nosaj Thing-Cloud 10

Whilst Apple disappoints their ‘followers’ with the 4GS announcement, Microsoft (or Windows Phone) are making some better PR moves as they link up with Kendrick and Nosaj for a rather excellent promo track.
Nosaj serves up a spaced-out, atmospheric production that has a fantastically laidback style, using electronic pulses, drifty synths and a hip-hop percussion, with the end product being an extremely listenable treat that blends cleanly with Kendrick’s raps. He’s certainly elevated himself in recent months with his enjoyable debut album, and Kendrick continues that uprising with a diverse performance that includes some relatable raps alongside a little harmonising on the hook, as he takes on this production with ease. Very enjoyable effort.

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