Kendrick Lamar and J. Cole-HiiiPoWeR

Before I get accused of misleading you lemmings, know this: J. Cole produced the track, but does not vocally feature. He’s evidently a dab hand behind the boards too, with a slightly unsettling, vintage-inspired production that brings the best out of Kendrick Lamar for the first single from his upcoming album.

The stuttered melodies make for a very distinctive and memorable sound, whilst the slow and driving percussion rolls along nicely with Kendrick’s flows, which are somewhat reminiscent of J. Cole’s own direct, slightly aggressive style. Lyrically, Lamar comes through with a decent set of rhymes that might not wow the real lyric heads, but should satisfy most hip-hop fans with their diversity. On iTunes now.

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