It’s been rumoured for a while, and Hammer finally responds to Jay’s reference to him on So Apalled. The first minute of this video is largely pointless, but the rest is interesting in a strange kind of way.
Over a mainstream club beat, Hammer not only heavily references Jay-Z’s Illuminati associations, but backs that up with some pretty funny visuals, with Jay depicted to be a pretty large fellow, and also the devil, in seperate clips. It all ends with Hammer baptising ‘Jay’ too, which is a bit creepy really.
I’m at a loss for words to be honest. It’s just really unusual, yet oddly captivating. Inevitably though, this will fade out when Jay decides to just throw heavily-veiled subliminals.